Skip to main content
habitat for humanity

Habitat for Humanity

Our Community Outreach

Forever Homes

On a chilly April day in 1992, The Sargento Family of employees came to Milwaukee from our headquarters in Plymouth, to build our first Habitat for Humanity home. Our leader at the time was Lou Gentine and he was there, with hammer in hand, along with other company leaders because Sargento believes in family.

We believe in everything about family: meals together, laughing together, praying together, bear hugs, cuddles, holidays, bedtime stories, tough love and everlasting love. Family makes life meaningful and Sargento believes every family should have a home they can afford, so they can do all of those things, together.

Because of our beliefs, Sargento became the first corporate sponsor of Milwaukee Habitat back in 1992. Since then, our partnership has built more than 30 homes in Milwaukee and has revitalized distressed neighborhoods. More than 800 employee volunteers, donating more than 16,000 hours have helped build ‘forever homes’ for families pursuing the American dream.

In 2019, Sargento teamed up with the Milwaukee Bucks to begin our ‘Tip Off for Homes™’ program. Every time the Bucks win a tip off, Sargento donates $500 to Habitat for Humanity Milwaukee. Sargento is the Official Cheese of the Milwaukee Bucks.


About Habitat for Humanity Milwaukee: Everyone deserves a decent place to live. By concentrating our efforts in targeted areas, Milwaukee Habitat is not just helping local families, but revitalizing entire neighborhoods. As we build block by block, we aim to decrease crime, increase community engagement, and create vibrant, sustainable neighborhoods.  Learn more about Milwaukee Habitat

Helping Families Through the Years