History of Innovation
Continuing to Grow Forward
Since our founding in 1953, Sargento has been dedicated to innovation. What we do is for the love of 100% real, natural cheese and adding value for the Sargento Family. From ahead-of-its-time packaging and unique varieties, to industry firsts and industry bests.
Explore Our Multi-Media Timeline
A Sweet Break
Sargento expanded its snacking portfolio with Sweet Balanced Breaks® – a combination of the company’s natural cheeses with nuts and dried fruit and sweet surprises like dark chocolate and banana chips. A Sweet Balanced Breaks® package contained three 1.5-ounce snacks, each of which contained up to s…
The Plymouth Cheese Counter
Leonard Gentine’s success at selling cheese by mail led him to launch a retail store, another step towards eventually starting his own cheese-manufacturing company.
Sargento Becomes a Gentine Family Business
Leonard Gentine, Sr. bought out Joseph Sartori, making Sargento a Gentine family business (Pictured are Ron Begalke, Leonard Gentine, Sr. and Joe Sartori during a meeting.)
Recipe Blends: Authentic. Convenient. Delicious.
Sargento introduced its Recipe Blend line, which combined different kinds of cheeses commonly called for in recipes for Mexican and Italian cuisine.
After around 100 Sargento employees won the $206.6 million Powerball jackpot in a workplace lottery pool, most of the winners chose to continue working at Sargento, recognizing how important the company was to them.
"Persnickety People, Exceptional Cheese"
When Sargento launched an iconic ad campaign focused on how “persnickety” it was about cheese, the word soon became closely tied to the company’s dedication to quality craftsmanship.
A Fancy New Offering
Sargento Fancy Shred Cheese was developed because of its suitability to certain cooking applications, a sign of how important shredded cheese had become to American culinary habits.