Touchdowns for Hunger Off the Field

On Tuesday, October 6, Sargento brought to life their ‘Touchdowns for Hunger’ campaign and sprung into action. Going beyond our annual check presentation celebrations with our community partners at Paul's Pantry and Hunger Task Force, we rolled up our sleeves and spent the day harvesting apples at Hunger Task Force farm in Franklin. Joined by Packers backup kicker Lenny Krieg, members of the Packers Give Back team, and staff from Hunger Task Force and Paul’s Pantry. Sarge pitched in, too, although picking apples can be tricky with only four fingers!

Working together, we harvested more than 1,300 pounds of fresh apples, which will be distributed to families in need across Wisconsin.

“Giving back to the community is always something I try to make time for,” Krieg said. “Being hands-on today showed me there’s always a way to make an effort and give back, no matter how much time or how many resources you have." Krieg is from Germany and joined the Green Bay Packers this season after his first NFL season with the Atlanta Falcons.  He was gracious with his time and even stayed to tour the farm with the rest of the group. Hunger Task Force as farm these 200+ acres along Ryan Rd. in Franklin since 2012. The non-profit grows a variety of fresh, seasonal produce year-round to distribute to its network across the state of Wisconsin and Tribal nations.

Since 2003, the Sargento ‘Touchdowns for Hunger’ program has provided $1.9 million toward hunger relief in Wisconsin thanks to our commitment to our community and Packers touchdowns.

“It’s one thing to donate food and funds to the cause of hunger relief. Both are vital to this important work,” Bob Hornacek, Executive Director at Paul’s Pantry, reflected on LinkedIn. “It’s quite another to roll up your sleeves, get your hands dirty and get to work!”

Our ‘Days of Action’ are part of all of our sports partnerships as we leverage these high-profile platforms to shine a light on causes we support.